A place where potential becomes practical.
The Innovation Center serves as the research and development engine for Novation iQ. It’s within these walls where we always ask “What if?”.
What if the impossible became possible? What if potential turned into practical? Here’s how we do it.
No matter the challenge, our scientists and engineers are up for it.
In fact, our “What if?” mentality has led to amazing breakthroughs.
Engineered two thousandths of an inch of foam
Reduced shoe sole production from 20 hours to 10 minutes
Reduced boot sole production from 5.5 days to 2.5 days
Increased value of granulated rubber 7 times over